Our Philosophy
- Premium Natural Ingredients– We emphasize on the word natural and we actually meant it. Our priority is based on getting ingredients that are safe, pure, clean and direct from the source. We consider nature’s goodness that is why our products are potent-plant based ingredients, tested and proven formulation methods that brings out the best results.
- Formulation transparency– As from earth to skin brand, we go the extra miles to ensure most of our ingredients are sourced locally from fair trade farmers. We source each raw material directly from each suppliers to ensure traceability of each ingredients goes into our products. Our intention is to increase transparency in all aspects of what we create to empower our community with information that will help them make the right choices and prioritize their beauty and wellness.
- Authentic to Africa– Damife Naturals is made by standing true to our African roots by promoting and harnessing the true natural ingredients and the goodness from mother earth, soil and tree to the rest of the world.
- Inclusive beauty- As an African cosmetic brand, we cater to all individuals regardless of the age, gender, religion, skin tone, skin type or race. By promoting the use of products that contain 100% natural ingredients and by pushing for inclusivity and representation through our marketing campaigns, we are actively promoting a message of self-love and changing the narrative around beauty by providing a space where individuals regardless of their skin shades that are usually left out are included and represented in a beautiful way.
- Beauty Meets Wellness– We can only be in our most beautiful state when we are in our most healthy state be it physically, emotionally, intellectually, professionally , spiritually or socially. Hence, our understanding is that beauty is more than “skin deep”, which makes us come to the realization that overall wellness and well -being should be placed above all and this is expressed in our natural solutions products which helps boost your self -esteem making you feel good and in feeling good makes you beautiful.
